Laura Essay Example | Topics and Well Written Essays - 2000 words

Laura - Essay ExampleFast moving items are macrocosm recorded in the store managers hand-held computer in order to relay the message to the direct office and its central design team.When it comes to production, Laura chose to print roughly 40% of its own fabric and produces 80% of its absolute products. This production strategy allows Laura to be more flexible in responding to the sudden changes in fashion trend.Having an cost-efficient logistics and Lauras commitment to produce unique and fashionable clothing preferred by its target consumers end-to-end UK and Europe within a short span of 15 days makes the company able to pass off up with the fast changing fashion trends. By continuously expanding its market distribution via increasing the bit of its store outlets, telephone / mail order operation, and investing on online catalogue and ordering system including its traffic pattern of changing the store clothing designs every 4 weeks makes the annual sales increase over theT he intensity level of Lauras production system includes its ability to determine the trend of in-fashion clothing and its immediate response to the customers unavoidably and wants by investing on a low cost in-house garment production that is responsible in printing its own fabrics, cutting, and sewing of garments just-in-time for delivery. The benefit of such production strategy is that it allows Laura to immediately respond to the customers eternally changing preferred fashion style within a short span of 15 days.The job with this type of production strategy is the fact that its competitors are saving more money from outsourcing the production of garments in third world countries by bulk. In line with a much lower cost of production, Lauras competitors are able to sell their product line at a much lower price. For this reason, Laura is not able to penetrate the lower end of the markets that are