Business and service marketing 1 Essay Example | Topics and Well Written Essays - 1500 words

Business and service marketing 1 - Essay Example Those with existing brand value have been successful in reaping the benefits of e-commerce. Tesco, the giant retailer, is UK’s largest retailer in terms of market share and the world’s biggest e-grocer (Yoruk & Radosevic, 2000). Sustained competitive advantage can be gained by offering what creates value for the customers. Porter defines value as ‘what buyers are willing to pay’. Bevan and Murphy (2001) contend that firms can do this by either lowering the costs or doing something different from competitors. Tesco had initially launched their online channel Tesco Direct but today they have moved beyond online grocery retailing and offer a wide range of products. Their website www.tesco.com enables the customers to buy online from their familiar local store. The pricing and inventory system is linked directly to Tesco.com so that the customers can select the good at the prices they are used to (MÃ ¼ller-Lankenau, Klein & Wehmeyer, 2004). They charge a nominal fee as delivery charges for their online customers. Besides, Tesco had the first-mover advantages in introducing online grocery shopping but in addition, it gained its market leading position by educating and empowering its customers to ta ke up the online channel (Tse, 2005). This created the point of differentiation which added value to its service offering, thereby giving it the competitive advantage. Another point of differentiation in its services that Tesco has created is that it is the only retailer whose site is accessible by the disabled or the impaired people. The government of UK is attempting to make improve the quality of their life so that they live as normal a life as others. Tesco has taken the step and integrated accessibility into the main stream grocery site (Mairs, 2006). This accessible website was created for the partially sighted and blind people but had more of the normal visitors as well. This helped it to improve its customer base and the bran

Analysis of the movie October Sky in terms of socialization Essay

Analysis of the movie October Sky in terms of socialization - Essay Example He is unable to 'think big' in the context of intellectual freedom and the procedure is just the extension of the local neighborhood, or in other words, the coal mines. As we have seen in the novel "Germinal" by Emil Zola, the local characters other than Homer tends to be engrossed by the day to day living and livelihood of the mines and are just unable to think beyond the parameters of their circumstances. "That is simply what happens to kids in Coalwood, at least those who can't escape by means of a football scholarship. They become coal miners, fighting to make a living, threatening to strike, and choking on coal dust." (Chastain, Norman Transcript) In this scenario, Homer finds himself in a situation where he finds no alternative other than rockets to opt for a better living. He tries to influence other kids to help him build rockets. The two other teens who agreed to help him out in this matter appears to be no as foresighted as Homer and are generally reluctant with a tint of amusement included to it. But all is not that muted after all. As in our social life, Homer finds a supportive hand in his mother and his school teacher.

Rice with chicken Essay Example | Topics and Well Written Essays - 250 words

Rice with chicken - Essay Example The following ingredients are required: one cup of rice, chicken pieces, one onion, one tomato, a teaspoonful of garlic and ginger paste, chopped parsley, salt, coriander, rosemary, squeezed lemon juice, paprika and black pepper. First, ensure that the chicken pieces are diced to appropriate sizes and chunks. This will ensure that the process of cooking accords them the chance to cook evenly. Secondly, ensure that the pan contains some oil that will be allowed to heat. The chopped onions, crushed garlic and ginger paste should be added to the oil and fried until golden brown. The chopped tomato and parsley all chopped should be added to the pan next. This will be allowed to blend into the onions, garlic and ginger paste that are already cooking. The chicken pieces should be dropped into the paste and stirred to ensure that the paste mixes into them (Renfrew 33). Next, the black pepper and paprika are added, followed by some water and salt. The pan should be covered to ensure that the chicken adequately cooks. It is imperative to allocate the chicken meal twenty minutes to cook. Meanwhile, heat two cups of water in a pan. Allow the water to heat as the rice drains after washing. Add a tea spoon of salt and crushed rosemary into the water. Set the washed rice into the mixture, stir and then allow cooking for seven to ten minutes. After the rice is set, ensure that the chicken is adequately mixed with the rice, and then squeeze the lemon juice into the mixture. The meal is ready for serving (Renfrew 48). In conclusion, serve the rice and chicken in desirable amounts. Ensure that the meal is served while still hot so as to bring out its true taste. This meal can be served with drinks such as soda and fruit juices. The meal can also be accompanied by vegetable or fruit

The Median Home Price Essay Example for Free

The Median Home Price Essay The median home price in your area has increased in the last 10 years, how does this differ from the mean home price your area?   The mean, which is commonly known as the average, is the sum of numerical coefficients divided by the number of quantity redundancy.  Ã‚   For instance, the mean of numbers 2, 4, 4, 5, 10 is 5, while its median is 4.   The median, on the other hand, is the middle coefficient in a given set of numbers. Given the basic difference of mean and median, it is therefore possible for the median home price to have a greater or lesser value, which is ultimately dependent on the price range in the area.    For instance, if my community is very diverse in terms of economic capacities of the residents, the cheapest home being $50,000 and the most expensive being $1,550,000, then the median home price would be $800,000.   If in this same neighborhood, the number of high-income house is considerably more than lower income house, then the mean or average price can be higher than $800,000; if there is a larger number of low-income houses, then the mean or average price can be lower than $800,000. Mean and median are essentially different measures with different purposes. The mean is the more accurate measure when the spread of pricing is fairly small in terms of range.   If the neighborhood is homogenous in terms of economic profile, then the mean can be used. If there are deviants in price, like very cheap or very expensive houses, which can drastically change the average, then the median is more appropriate to use. In conclusion, the median home price in my area for the past ten years can remain unchanged, while the mean is increasing or decreasing; this can go both ways or simultaneously. What needs to be considered, in determining whether to use the mean or median, is the numerical price spread of the houses.

Othello :: essays research papers

After reading Shakespeare’s play OTHELLO you have to ask yourself is Othello as much a victim as he is a murderer? An assumption may be that because Othello kills his wife after the devious behavior of Iago, then maybe Othello is a victim of Iago’s evil. Some may argue that the sin of Iago to plot the down fall of the moor, is worse because it becomes a calculating mind compared to Othello’s sin because he has become a pawn in Iago’s hands. However, it is noticed that Othello allows himself to be manipulated. Iago’s suggestion of the infidelity of Desdemona, Othello’s wife, provides just the excuse Othello needs to justify the destruction of the wife he believes can not truly love him. Desdemona’s murder is a result of Othello’s pride and quick judgment, as a result, he must be held accountable.   Ã‚  Ã‚  Ã‚  Ã‚  Othello, unlike Iago, is capable of forming strong, loving relationships. His genuine friendship with Iago confirms this fact. Othello allows himself to be influenced by Iago, and allows Iago to bring out his most evil characteristics. Although Iago may be the more evil of the two, Othello does little to prevent his instincts from becoming dominant. To see why Othello commits his crime and why he has to be held accountable for it, we must examine his motive. It can be claimed that what actually causes Othello to commit murder is not his being mentally weakened and manipulated by Iago, but rather his own pride and lack of confidence which he allows to gain control. Othello is a strong leader, but he is insecure with his personal qualities. He is in a new city with different customs. He has a new bride, a young and beautiful girl, who he loves but does not know well. The Moor surely is aware of the widespread prejudice in Venice and certainly has to question why Des demona would go against her culture by marrying a black man. Othello has his doubts about Desdemona before Iago begins his scheming. Even though his wife shows nothing but love for him, Othello cannot believe in her love wholeheartedly. â€Å"Tis not to make me jealous to say my wife is fair, feeds well, loves company†¦Nor from mine own weak merits will I draw the smallest fear or doubt of her revolt, for she had eyes and chose me† (Act III, Scene III, 198) Othello is going to conclude that Desdemona's compassion and virtue alone enable her to love him.

Cultural Diversity Essay -- essays research papers

Cultural Diversity: Campus Climates and Classroom Instruction American Society has been and continues to become increasingly mixed, complex, and variegated in its cultural practices and ethnic make up. However, the state schools have fallen short of race goals established thirty-one years ago in a desegregation case now known as Geier v. Sundquist. The University of Tennessee at Knoxville has notoriously had one of the worst recruiting efforts for diversifying undergraduates. This realization makes the cultural atmosphere at Knoxville non-diversified resulting in a predominantly white campus. Despite recent statistics from 1993-1994, African Americans’ enrollment is about 5 percent of the student body, and only 4 percent of the faculty. Moreover, American Indian, Hispanic, and Asian Americans now comprise about 5 percent of the enrollment, and international student enrollment have also maintained a fair 4 percent. The University of Tennessee at Knoxville should recognize the dynamic interaction of communities and cultures that comprise c ontemporary America, as well as the world. Reflecting on this interaction, the university should change its curriculum and campus environment because campus climates ultimately influence the effectiveness of a diverse democracy and, therefore builds a mutually respectfully community. There could be reasonable objections to diversifying the campus here at UT, but the major philosophy is to expand our knowledge of other cultures and to explor...

Mehta Daryush PhD Thesis Proposal FINAL

Dimmitt D. Delivery, PhD, University of South Carolina, whose areas of expertise are in the acoustic analysis of voice and the development of laryngeal high-speed videophones. The proposal, which is enclosed, was favorably received by the Committee, and we approved the scientific content and proposed work as being suitable for a PhD thesis. All of the above members of the Committee have agreed to serve on the Thesis Committee. Sincerely, Joseph S. Propeller Thesis Committee Chair Robert E. Hillman, PhD Thesis Co-Supervisor Once: Thesis Proposal Supervisor Agreements Reader Agreement Thomas F.Squattier, Sad PhD Thesis Committee Members 1 . Joseph S. Propeller, PhD (Chair) a. Title: Senior Research Scientist, Speech Communication Group, Research Laboratory of Electronics, Massachusetts Institute of Technology b. Major Discipline: Sensory-motor control of speech production c. Justification: Dry. Propeller fills the role of Chair as a non-supervisor and senior researcher at MIT. Dry. Per keel offers a wide knowledge range from voice and speech production to speech acoustics and motor involvement in pathological speakers. 2. Robert. E. Hillman, PhD (Co-Supervisor) a.Title: Co-Director/Research Director, Center for Laryngeal Surgery and Voice Rehabilitation, Massachusetts General Hospital; Associate Professor, Harvard Medical School; Faculty of Harvard-MIT Program in Speech and Hearing Bioscience and Technology b. Major Discipline: Voice function assessment c. Justification: Dry. Hillman is co-adviser and supports the clinical aspects Of the thesis project. The proposed research calls for data collection in the voice clinic and assessment of the voice production mechanisms and acoustic characteristics of human subjects. Subjects will be selected and evaluated under Dry.Hillman supervision. 3. Thomas F. Squattier, Sad (Co-Supervisor) a. Title: Senior Member of Technical Staff, MIT Lincoln Laboratory; Faculty of Harvard Program in Speech and Hearing Bioscience and Tech nology b. Major Discipline: Speech signal processing c. Justification: Dry. Squattier is co-adviser and supports the signal processing aspects of the proposed research. Dry. Squatter's work includes the speech signal processing using multimode analysis, and this work especially relates to the proposed research on characterizing vocal fold vibratory asymmetries from multimode sensor measurements. 4.Dimmitt D. Delivery, PhD (Reader) a. Title: Associate Professor, Department of Communication Sciences and Disorders, University of South Carolina; Director, USC Voice and Speech Laboratory b. Major Discipline: Voice acoustics and laryngeal high-speed videophones c. Justification: Dry. Delivery's areas of expertise are in the acoustic analysis of voice and laryngeal high-speed videophones. Dry. Delivery is a world-leader in the development of high-speed video camera technology for clinical voice assessment. Massachusetts Institute of Technology Harvard-MIT Division of Health Sciences and Te chnologySpeech and Hearing Bioscience and Technology Program proposal for Thesis Research in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy Title: Investigating the impact of in vivo human vocal fold vibratory asymmetries: Co-variations among measures from laryngeal high-speed videophones, acoustic voice analysis, and auditory-perceptual voice assessment of sustained vowel phonated Submitted by: Darkish Meat 70 pacific street, Apt 516 Cambridge, MA 02139 Signature: Subtract: Signal Processing Date of Submission: Expected Date of Completion: November 25, 2008 July 2009Thesis Co-supervisors: Location of Research: Center for Laryngeal Surgery and Voice Rehabilitation, Massachusetts General Hospital Abstract: Voice specialists make critical diagnostic, medical, therapeutic, and surgical decisions by coupling visual observations Of vocal fold tissue motion with auditory-perceptual assessments of voice quality. The details of the relationship between vocal fold tissue motion and the acoustic voice signal are not fully understood, and there is recent evidence that the acoustic impact of visual judgments of vibratory asymmetry may be overestimated during clinical voice assessment.A series of three descriptive studies is proposed to systematically describe the co-variations among measures of vocal fold vibratory asymmetries and visual-perceptual judgments, acoustic voice properties, and therapeutically ratings. First, recent findings describing co-variations be;en subjective visual judgments and basic objective measures of vocal fold vibratory asymmetry in subjects with and without vocal pathologies will be validated with automated algorithms.After replicating these results, image-based measures will be further refined to consider additional dimensions in the left-right and anterior-posterior planes f the images. Second, it is proposed to apply the developed objective measures of asymmetry to voice data from a new subject population with vocal pathologies that will be evaluated using a state-of-the-art system for laryngeal high-speed videophones. The new system will enable the validation Of hypothesized relationships between vocal fold vibratory asymmetry measures and objective acoustic voice measures at unprecedented temporal resolution.Preliminary work has revealed mild co-variations between average values of vocal fold vibratory asymmetry and traditional acoustic perturbation assure, and new acoustic correlates of vocal fold vibratory asymmetries will be explored using knowledge of their effects on voice production. Third, an initial study is proposed to characterize the influences of vocal fold vibratory asymmetry on the auditory perception of voice quality. This study more directly addresses the clinical reality that voices are assessed by relating vocal fold tissue vibratory patterns to the voice quality of a patient during a standard examination.Voice specialists make critical diagnostic, medical, therapeuti c, and surgical decisions based on coupling visual observations of vocal fold tissue motion With auditory-perceptual assessments of voice quality (Zestiest et al. , 2007). While clinical experiences indicate that this approach is generally valid, it is inherently limited to case-by-case observations, and the details of the relationship be;en vocal fold tissue action and the acoustic voice signal are not fully understood.Recent evidence indicates that visual judgments of vocal fold vibratory patterns may not adequately reflect changes in objective measures of the acoustic signal (Haven et al. , 2003). Furthermore, â€Å"[t]he anecdotal reports and stroboscopic findings of a prevalent typical amount of asymmetry cause a concern, in that it may indicate an increase in overreactions of laryngeal pathology' (Shaw and Delivery, 2008).The overall goal of this project is to better understand the relationship between vocal fold tissue motion and the acoustic characteristics f the glottal vo icing source so that clinical methods for assessing voice production can be improved. This work is made possible by recent advances in high-speed digital imaging, which provides adequate sampling for detailed intra- and inter-cycle comparisons between vocal fold tissue motion and the concomitant acoustic voice waveform.A series of three descriptive studies is proposed to systematically describe the co-variations among traditional and more advanced measures of vocal fold vibratory asymmetry and their impact on visual judgments, acoustic voice properties, and auditory-perceptual tings. First, it is proposed to replicate and improve upon recent findings describing co-variations between subjective visual judgments and basic objective measures of left-right vocal fold vibratory asymmetry in subjects with and without vocal pathologies (Bonham et al. , AAA; Bonham et al. Bibb). After validating the baseline co-variations with more automatic algorithms for computing left-right asymmetry, th e image-based measures will be further developed and optimized based on the visual judgments Of vocal fold vibratory asymmetry in both the left-right and anterior-posterior dimensions. Second, the developed objective measures of asymmetry will be applied to voice data from a new subject population exhibiting vocal pathologies who will be evaluated using a state-of-the-art system for laryngeal high-speed videophones.The new system will allow for the validation of hypothesized relationships between vocal fold vibratory asymmetry measures and objective acoustic voice measures at unprecedented temporal resolution. Preliminary work has revealed mild cavitations between overall values of vocal fold vibratory asymmetry measures and traditional acoustic perturbation measures. Acoustic correlates of vocal fold vibratory symmetries will be explored using knowledge of their effects on voice production. Third, an initial study is proposed to characterize the influences of vocal fold vibratory a symmetry on the auditory perception of voice quality.This study more directly addresses the clinical reality that voices are assessed by relating vocal fold tissue vibratory patterns to the voice quality of a patient during a standard stroboscopic examination. 1. 2 Thesis proposal structure This thesis proposal is organized as follows. First, Section 2 outlines the three specific aims and associated hypotheses of the proposed investigation, along tit a timeline of goals. Section 3 continues with background information on voice production mechanisms and reviews relevant research studies characterizing vocal fold vibratory asymmetries and the acoustic voice signal.Section 4 introduces work that investigated the co-variations between a preliminary measure of vocal fold vibratory asymmetry and traditional acoustic perturbation measures. Section 5 follows with the research design and methods for the three studies proposed. F-anally, Section 6 concludes with information regarding the use of humans as subjects in these studies. 2 Specific Aims A series of three studies is proposed to investigate the influence of vocal fold vibratory asymmetries on the acoustic voice signal.Specific aims and associated hypotheses of these studies are detailed below. 2. 1 Aim 1: Investigate co-variations between visual judgments of vocal fold vibratory' asymmetry and objective measures of vocal fold vibratory asymmetry in subjects with and without vocal pathologies Aim 1 proposes to validate and improve upon recent findings describing co- variations between subjective visual judgments and objective image-based measures of left-right vocal fold vibratory asymmetry in a subject population thou vocal pathologies.The recent findings have documented moderate correlations between visual-perceptual ratings and a basic objective measure of vibratory asymmetry of the left and right vocal folds (Bonham et al. , AAA). Completely automated image-based measures of asymmetry will be developed to rep licate the published co-variations with visual ratings on the same data. After validating the automated algorithms for computing asymmetry measures, the image-based measures will be refined and optimized with respect to the peculiarities judgment data to improve pond the baseline co-variations in subject populations with and without vocal pathologies.It is hypothesized that the new image-based measures of vocal fold vibratory asymmetry will co-vary with visual asymmetry judgments to a higher degree than previous image-based measure because of the ability to capture and integrate more temporal and spatial information from the image data. Acoustic voice signal in subjects with vocal pathologies Aim 2 proposes to apply the developed objective measures of asymmetry to voice data collected from a new subject population with vocal pathologies hat will be evaluated using a statute-the-art system for laryngeal high-speed videophones.The system will allow the validation of hypothesized relat ionships between vocal fold vibratory measures and objective acoustic voice 8 measures, on an average and frame-by-frame basis. Preliminary work has revealed mild co-variations between average values of vocal fold vibratory asymmetry and traditional acoustic perturbation measures (jitter, shimmer, and harmonics-to-noise ratio). As a result, these measures will be applied to a larger subject population and explore new acoustic correlates of vocal fold vibratory asymmetries using knowledge of voice production mechanisms.